Argentina
Explore the Argentine payments market
With a population of 45 million people, Argentina ranks as the fourth most populous country in Latin America. Within its borders, there are approximately 18 million e-shoppers who, on average, spend $350 per year when making online purchases.
The market in Argentina
E-Commerce
In 2020, electronic commerce in Argentina generated a revenue of $10 billion, demonstrating a remarkable 124% growth compared to the previous year.
Internet penetration
Similar to the prevailing trend in Latin America, Argentinians heavily depend on cash-based payment methods. Pago Fácil, the leading provider in the country, operates in nearly 4,000 stores nationwide, facilitating bill payments and tax transactions.
Payment methods
The market in Argentina exhibits a strong digital inclination, with approximately 80% of the population having access to the internet. Moreover, this percentage is consistently expanding.
Access to banking
Within Argentina, banking services are utilized by 40% of the population, with approximately 10 million individuals accessing these services digitally and engaging with various digital payment systems.
Payment methods
Cash
Card
Online
